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Jennifer Waverek | Episode 1098

Jennifer Waverek has 30+ years of experience in brand strategy and graphic design, working both in-house and as a principle partner in her own creative agency. Jennifer is worked for fortune 500 companies such as Martha Stewart Living, Clinique, and Donna Karan to local boutiques and art collectives. Jennifer holds a BA in Visual Arts and Art History from Columbia University. Jennifer has shown work in the disciplines of painting, printmaking, graphic design, and handbuilt ceramics. Jennifer is the creative director and brand strategist behind BKLYN CLAY.

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Do you have something you use to keep a schedule for people to sign into and grab the space that they need to?

No, we don’t. We do have a schedule if you want an outside firing appointment though and if you are not a member at the studio you can sign into that.

How do you stay organized so you dent have people waiting for a the wheels or waiting for the hand building stations to open up?

Mostly it works. It just happens to work out. I suppose there is a Sunday or a Saturday afternoon where it will be really busy but mostly things just manage to work out. We have a classroom that is open for Open Studio hours so if the members room is too full you can always bounce over there. Somehow the numbers are right and the amount of space is right.

When you have classes going on do you also have Open Studio space for people to come 24/7?

Correct. Members have their own space where they always go. When a class is happening there is always a space open…that’s not always true because sometimes in the evening we have classes overlapping but we mostly try to create Open Studio space so that you can always get stuff done.

How often are you guys doing classes throughout the week?

Everyday. Everyday we have at least…I mean I think we have light days where there are maybe two classes, but there are five classes most days.

How far in advance are you planning out your class schedule?

Well right now we are getting ready to start winter and we will in a week start on spring. We will start confirming spring. And that will be 12 weeks from now that that will start.

Did you write out job descriptions for the various positions sort of like what the E-Myth kind of describes?

Yes, we actually have a pretty extensive operations manual that we’ve managed to write over time. And within that we were able to define job descriptions for everyone so it’s clear what you are doing and what’s expected of you. And the teachers are all independent and we want them to be, we want a rich mix of people coming out so they have different things that they are bringing to the table. But there is a general syllabus, there’s a sample that we ask them to adhere to, well not adhere to but if they are working with beginners they are hitting certain benchmarks and if working with advanced there are certain benchmarks, that kind of thing.

Book

Arranging Things by Leonard Koren

Contact

bklynclay.com

Instagram: @bklynclay