برچسب: Media

  • Does Social Media Actually Work? | Tim See

    Does Social Media Actually Work? | Tim See


    Tim See | Episode 1065

    Tim See began working in clay while an art student at Onondaga Community College and completed a Bachelor of Fine Arts in Ceramics with Honors at Syracuse University in 2004. Tim’s work has been shown at the Smithsonian Museum in Washington, D.C, the Everson Museum in Syracuse, NY, the Memorial Art Gallery in Rochester, NY, and, at Baltimore Clayworks in Maryland – as well as many other galleries and shows. The work has been recognized with awards every year since 2003. Social media has provided Tim many platforms to communicate with more than 11,000 potters nationally and internationally. Since 2007, Tim has produced 92 educational videos on pottery that have been viewed almost 2 million times and attracted more that 13,000 subscribers.

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    You said we have more choices now and we can be our own everything. What does that mean to be our own everything?

    So as a business owner and as a maker we have to wear all sorts of hats from marketing to quality control. And as a single owner of my own business I have to wear all those hats but I also get to wear all those hats.

    Does that mean one should enjoy that process or do we have to endure that process as a discipline of business?

    There are endurable things like taxes and the unwanted business parts that have to happen to be successful.

    You said we could pay people to do the non-art parts of our work. Do you think that is a viable approach to someone trying to get their business off the ground?

    So business off the ground, probably not, but the goal, at least my goal has been that I can outsource the things I don’t enjoy doing. The hours I spend doing my taxes, I could make more money doing my thing than I would have to pay for those taxes. It’s like mowing the lawn, would it be cheaper for me to pay the lawn mower guy than doing it myself? Three hours of work versus three hours of mowing the lawn. Making my work seems like a better use of my time.

    How has social media given you the control you need to run your business?

    My business started doing craft shows and doing craft shows I was dependent on weather, that was the biggest determining factor of whether it was going to be successful that weekend. If the weather stunk than I made no money and if I make no money than I have no control over my business. It doesn’t happening immediately but over time I now know what I need to do on social media and I now have control over the start to finish. The making, promoting, selling, shipping, all of that is now my responsibility which is a blessing and a curse.

    Are you still doing one sale a year?

    It is more so the way I operate this year. Typically, I was doing a beginner’s sale so people who have never bought something could have an opportunity to buy something without fighting everybody.

    Contact

    timseeceramics.com

    Instagram: @timseeclay





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  • The Value of Social Media | Tim Kowalczyk

    The Value of Social Media | Tim Kowalczyk


    Tim Kowalczyk | Episode 1085

    Tim Kowalczyk is back. Tim has been on The Potters Cast a few times over the years. This time he is back to talk about the importance of social media.

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    How important is it to consider the market that we are trying to sell in?

    That’s a rough one. I mean the market is important but if you look at most people’s cup values, like people you like, they are usually fifty and above and I think it depends on the style and the aesthetic that you have. So if you find someone who is matching your style and aesthetic that’s kind of where the price point starts.

    So it’s not just researching who your audience is but understanding how your peers are doing it.

    Yeah, there’s that whole thing that they talk about, if you want to be better at something, whatever it is, that you surround yourself with successful people. And that success brings on a challenge. There’s a reason Larry Bird and Magic Johnson were such big rivals because they were the head of the league at that time, right. They challenged each other, they pushed each other further. I think kind of the same thing in the arts is that we have to look at our peers to see where we are at. To find our finished point.

    You mentioned on your Instagram to not sell seconds. Why does it matter?

    I think it goes back to at least my philosophy of self-worth. Say I am making a painting, I am not going to sell a painting that has an apparent flaw that is apparent to you and I and say, Because this one has a hole in it I am going to sell it to you for cheaper. I wouldn’t put that out there.  I would make a perfect one that represents my brand and me as a person and at that level of quality I want people to recognize and associate with me.

    So you are saying, Therefore price your work consistently. Is that accurate?

    Yeah! I just got a couple of emails in my inbox when I was waiting for the link for this talk. Why are we giving twenty percent off of our cups. Did we not give the same amount of effort into the cups that sat around? That we did initially? Like why are they twenty percent off now?

    So you are saying by being consistent you are keeping value for all of your customers.

    Correct. And then if I decide to up my prices, say I go from one hundred to one hundred and twenty at some point, that person who bought it for one hundred now has a one hundred and twenty dollar cup they can move if they run out of space in their collection or they have an emergency.

    What is one thing a person can do to move towards better pricing?

    Compare your work to your peers instead of what you think it is worth.

    Contact

    tims-ceramics.myshopify.com

    Instagram: @timsceramics





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